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The Infinity Holds Appeal for Pied-a-Terre Buyers March 26th, 2008

infinity.jpgThe inventory left at The Infinity offers little in the way of view units, but this is still a great building to buy in– and the price points are great for second-home buyers.

The Infinity’s location is awesome–  there’sa wide-open feeling to the neighborhood with its broad streets and you can always sense the Bay nearby. The Ferry Building is steps away along with sworld-class restaurants like Boulevard and Slanted Door. 

Buyers at The Infinity are equally drawn in by the luxury amenities:  its own first-class restaurant, concierge services, an attended lobby, and a private screening room, club lounge, and one of the largest private fitness centers in all of San Francisco including a pool, sauna and treatment room.

I predict that the Infinity will enjoy the same sort of “cult status” The Brannan has. Everyone who has made a reservation on a unit there feels very lucky– especially those who got in on the first phase, when they were first taking reservations. Prices have gone up since then, and these initial buyers are enjoying appreciation without the onus of ownership, since they haven’t closed escrow and begun incurring carrying costs.

The Infinity also seems immune to the downturn of the market. You don’t hear about incentives being offered there. And its popularity with off-shore investors and pied-a-terre buyers offers a built-in cadre of consumers who are unaffected by our economic downturn.

Like the St. Regis and The Millenium, this is a building that (I think) is a safe bet for solid appreciation in the coming years.

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