Bert Sperling, a former software developer, has been making his living for the past 20+ years by creating lists to help people find their own best places to live work and play. He’s a smart man to play on our lust for lists. In our “information overload” era, his little lists of the best places to sleep, travel or raise children offer excellent short cuts to decision-making.

Some of Sperling’s lists are commissioned by companies. Keri Lotion wanted a “Best Cities for your Skin” list. At the top was Portland, OR, due to its damp weather, high altitude and chronic cloud cover. When Ambien asked for a “Best Cities for Sleep” list, Minneapolis was No 1 because its citizens had more freedom from job worries and other stress. More obscure “best city” lists are on Sperlin’s website.

This entry was posted on Saturday, July 5th, 2008 at 9:02 pm and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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