I’ve gotten a scolding in the past for ‘profiling’  my buyers, and sellers by specifiying  their (general) ages and (specific) sexual orientations. I think the SOMA Grand website blog avoids these ethical dilemmas by focusing on general population demographics. Here is what they have to report:

Soma Grand represents San Francisco’s true spirit of a diverse community. Our residents vary in age, education and profession as well as marital status. So, what is the common denominator with these folks? Every one of the residents who chose Soma Grand as their home are smart, savvy, stylish early adapters who embrace the pioneering spirit of the Gold Rush that made San Francisco what it is today.

Over 85% of our residents have earned a college degree or higher. Over 20% work in the technology, while marketing/advertising, real estate and medical fields follow closely behind in occupation. About 50% are between $100K ~ 250K in household income level and 60% are married. 69% are between the ages 25 to 44 while the remaining 30% are over 45. . . .

The posting also reports that 61% of the residents are unmarried– and from the anecdotal information I’ve gotten on the building, I’d lay odds that most of them are men. . . .

I sometimes joke that there are “girl” buildings and “boy” buildings (The Brannan), and there are buildings that seem to attract dozens of empty nesters. If I were to  predict the population at  SOMA Grand, I’d say it will be skewed slightly younger and all the residents will share a common ‘pioneer spirit.’ I know this term sounds hokey, but you gotta’ be a visionary to see where this neighborhood is going. . .

I don’t mean to be sarcastic– Mission between 7th and 12th is due for dramatic changes over the next three years. Most significant is the San Giacomo project next door to the SOMA Grand, which will add 440 units to the  neighborhood along with a major grocery store and other shops on the ground floor. In the immediate future, look forward to a new Charles Phan (Slanted Door) restaurant on the ground floor of the SOMA Grand building, with more upscale dining spots across the street.

This entry was posted on Sunday, July 20th, 2008 at 5:32 pm and is filed under New Construction. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

Posted in New Construction  

Leave a Reply

Name

Mail (will not be published)

Website